Privacy Policy

Last updated: 7-8-26

This Privacy Policy explains how williamhill-live-casino.com (“we,” “us,” “our,” or the “Site”) handles information in connection with your use of our website. We are committed to protecting your privacy in accordance with the EU General Data Protection Regulation (GDPR) and applicable ePrivacy laws.

1. Who We Are (Data Controller)

The data controller responsible for this Site is:

williamhill-live-casino.com Email: support@williamhill-live-casino.com

For any questions regarding this Privacy Policy or your personal data, please contact us at the email address above.

2. Scope of This Policy

This Site does not require account registration, does not process payments, and does not store or retain personal data submitted by visitors, beyond what is strictly necessary to respond to inquiries or as automatically generated through standard website operation (see Section 3). The Site primarily provides informational content and contains affiliate links to third-party gambling operators.

3. What Information We Collect

3.1 Information You Provide Directly

If you contact us via support@williamhill-live-casino.com, we will receive your email address and the content of your message. This information is used solely to respond to your inquiry and is not added to any marketing list or shared with third parties, except as required to handle your request.

3.2 Automatically Collected Information

Like most websites, our hosting infrastructure may automatically log limited technical data for security, performance, and troubleshooting purposes, such as:

  • IP address
  • Browser type and version
  • Device/operating system
  • Pages visited and referring URL
  • Date and time of access

This data is generated as a byproduct of standard web server operation. We do not actively use it for profiling or marketing.

3.3 Cookies and Tracking Technologies

This Site may use cookies or similar technologies, including those set by affiliate partners, to track referrals when you click on an affiliate link. These cookies allow our affiliate partners to attribute a visit or sign-up back to our Site. We do not control the cookies set by third-party affiliate networks or operators once you leave our Site.

You can manage or disable cookies at any time through your browser settings. Please note that disabling cookies may affect how affiliate links function but will not affect your ability to browse this Site.

4. Affiliate Links and Third-Party Websites

This Site contains links to third-party online gambling and casino operators through affiliate partnerships. When you click an affiliate link:

  • You will leave this Site and be subject to the privacy policy and terms of the third-party operator, not this Privacy Policy.
  • We do not control, and are not responsible for, the data collection, processing, or security practices of these third parties.
  • We recommend reviewing the privacy policy of any third-party site before providing personal information or engaging in any transaction.

We may receive a commission if you sign up or engage with a third-party operator through our affiliate links, but we do not receive or process any personal data related to your activity on those third-party platforms.

5. Legal Basis for Processing (GDPR Article 6)

Processing Activity Legal Basis
Responding to inquiries via email Legitimate interest (Art. 6(1)(f)) / Consent (Art. 6(1)(a))
Automatically logged technical data Legitimate interest in securing and maintaining the Site (Art. 6(1)(f))
Affiliate tracking cookies Consent, where required by applicable ePrivacy rules (Art. 6(1)(a))

6. Data Retention

  • Email inquiries: Retained only as long as necessary to resolve your inquiry, after which they are deleted or anonymized.
  • Server logs: Typically retained for a short period (e.g., [30–90 days]) for security and diagnostic purposes, then automatically purged or anonymized.

We do not retain personal data for longer than necessary for the purposes described in this Policy.

7. Data Sharing and Disclosure

We do not sell your personal data. We may disclose limited data only:

  • To our hosting or IT service providers, strictly to operate the Site (acting as data processors under GDPR).
  • If required by law, regulation, or valid legal process.
  • To protect our rights, safety, or the integrity of the Site.

We do not share your data with affiliate operators directly — any data collected by affiliate partners occurs independently once you click through to their site.

8. International Data Transfers

If any service providers we use (e.g., hosting providers) are located outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as the European Commission's Standard Contractual Clauses (SCCs), to protect your data in accordance with GDPR requirements.

9. Your Rights Under GDPR

If you are located in the EEA/UK, you have the right to:

  • Access the personal data we hold about you
  • Rectify inaccurate or incomplete data
  • Erase your data (“right to be forgotten”)
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time (where processing is based on consent)
  • Lodge a complaint with your national Data Protection Authority (DPA)

To exercise any of these rights, contact us at support@williamhill-live-casino.com. We will respond within the timeframes required by GDPR (generally one month).

10. Children's Privacy and Age Restriction

This Site relates to online gambling content and affiliate links to gambling operators. It is not intended for individuals under the legal gambling age in their jurisdiction (typically 18 or 21, depending on country). We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us so we can delete it.

We strongly encourage responsible gambling. If you or someone you know has a gambling problem, resources such as BeGambleAware or your national responsible gambling helpline are available.

11. Data Security

We implement reasonable technical and organizational measures to protect any personal data processed in connection with this Site against unauthorized access, loss, or misuse. However, no method of transmission or storage is 100% secure.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this page will indicate the most recent revision.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:

Email: support@williamhill-live-casino.com

You also have the right to lodge a complaint with your local Data Protection Authority if you believe your data protection rights have been violated.